Data protection

The protection of your personal data is important to us.
In this privacy policy we inform you about which personal data we collect,
for what purposes we use them and what rights you have.

The controller within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is:

babywho
E-mail: [email protected]

Your rights as a data subject

You can exercise the following rights at any time using the contact details provided for our data protection officer:

  • Information about your data stored with us and its processing (Art. 15 GDPR),
  • Correction of inaccurate personal data (Art. 16 GDPR),
  • Deletion of your data stored with us (Art. 17 GDPR),
  • Restriction of data processing if we are not yet allowed to delete your data due to legal obligations (Art. 18 GDPR),
  • Right to object to the processing of your data by us (Art. 21 GDPR) and
  • Data portability, provided you have consented to the data processing or have entered into a contract with us (Art. 20 GDPR).

If you have given us your consent, you can revoke it at any time with effect for the future.

You can lodge a complaint with a supervisory authority at any time, e.g., with the competent supervisory authority of the federal state where you live or with the authority responsible for us as the data controller.

A list of supervisory authorities (for the non-public sector) with addresses can be found at: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Processing activities

Contact

Type and purpose of processing

Our website includes a contact form that can be used to contact us electronically. If a user chooses to use this form, the data entered will be transmitted to us and stored.

The following data is also stored at the time the message is sent:

  • URL from which the request was made

You can contact us via the provided email addresses. In this case, the personal data you transmit with your email will be stored. This includes the date and time of sending the email, your email address, IP address, and information about the servers involved in the email communication.

You can contact us using the provided telephone numbers. In doing so, we collect log data that includes your telephone number and the duration of the call.

Regardless of the chosen communication method, we collect the content of your inquiry. Your data will be stored for the purpose of individual communication with you.

Legal basis

The data is processed on the basis of a legitimate interest (Art. 6 para. 1 lit. f GDPR).

Our legitimate interest in processing your data is to enable uncomplicated contact.

If you contact us to request a quote, the data will be processed for the purpose of carrying out pre-contractual measures (Art. 6 para. 1 lit. b GDPR).

Recipient

Recipients of the data may include technical service providers who act as data processors for the operation and maintenance of our website.

Storage duration

Data will be deleted no later than twelve months after the contact request has been processed.

If a contractual relationship is established, we are subject to statutory retention periods. These are generally 6 or 10 years for reasons of proper accounting and tax law requirements.

Provision required or necessary

Providing your personal data is voluntary. However, we can only process your request if you provide us with the necessary data and the reason for your request.

Contradiction

Please read the information about your right to object under Article 21 GDPR below.

Newsletter

Type and purpose of processing

For the delivery of our newsletter or similar information, we collect personal data that is transmitted to us via an input form.

For successful registration, we require a valid email address. To verify that registration is indeed being carried out by the email address owner, we use the double opt-in procedure. For this purpose, we log the newsletter subscription, the sending of a confirmation email, and the receipt of the requested confirmation. No further data is collected.

The following data will also be stored at the time the registration form is submitted:

Legal basis

Based on your explicit consent (Art. 6 para. 1 lit. a GDPR), we regularly send you our newsletter or similar information by email to your specified email address.

Recipient

We use a service provider for shipping who acts as our data processor.

Storage duration

In this context, the data will only be processed as long as the corresponding consent is in place.

Provision required or necessary

Providing your personal data is voluntary and based solely on your consent. Without your consent, we cannot send you our newsletter.

Revocation of consent

You can withdraw your consent to the storage of your personal data and its use for sending newsletters at any time with effect for the future. You can unsubscribe via the link included in every email or via the contact information listed in this privacy policy.

Provision of paid services

Type and purpose of processing

We process the data you provide during the ordering process to fulfill and process your order. This includes returns, exchanges, and complaints regarding items.

Your personal data will only be used to the extent necessary for processing this order and delivering the requested products and services.

Legal basis

The processing of data necessary for the conclusion of the contract is based on Art. 6 para. 1 lit. b GDPR.

Recipient

Recipients of the data may include technical service providers who act as data processors for the operation and maintenance of our website.

To fulfill the contract, we will pass on your name and address to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.

Depending on which payment service provider you select during the ordering process, we will forward the payment data collected for this purpose to the credit institution commissioned with the payment and, if applicable, to payment service providers commissioned by us.

Storage duration

We store this data in our systems until the statutory retention periods have expired. These are generally 6 or 10 years for reasons of proper accounting and tax law requirements.

Provision required or necessary

Providing your personal data is a contractual requirement. Without providing your personal data, we cannot process your order.

Creating a customer account

Type and purpose of processing

On our website you have the option of creating a customer account. For this purpose, we collect your contact details and link your purchases to your account.

In addition to the data you provide, the following data will be stored at the time the customer account is created:

  • E-mail address
  • Password (stored encrypted)
  • First and Last Name
  • Address data
  • Profile picture (optional)
  • Image material
  • Location and languages
  • Prices and date
  • IP address
  • Browser information
  • Device information
  • Usage statistics

Legal basis

The processing of the data entered during registration is based on the user's consent (Art. 6 para. 1 lit. a GDPR).

Recipient

Recipients of the data may include technical service providers who act as data processors for the operation and maintenance of our website.

Storage duration

In this context, data will only be processed as long as the corresponding consent is in place.

Provision required or necessary

Creating a customer account is voluntary. It is advantageous for fulfilling a contract with you or for carrying out pre-contractual measures, but not necessary. You can always place orders as a guest.

Revocation of consent

You can delete your customer account at any time and request this using the contact information listed below.

Social Plugin (Shariff)

We use a social plugin on our website to simplify sharing on the social media platforms and providers listed below. You can recognize this functionality by the corresponding logo.

By default, these buttons are deactivated and therefore do not establish any connection to the servers of the respective provider. Only when the website visitor activates the buttons and thereby declares their consent to communication with the respective provider do the buttons become active and establish the connection (but only for the selected provider). With a second click, the website visitor can then submit their recommendation to the social media platform.

We have integrated the social media buttons of the following companies on our website:

  • Meta and Linkin

Use of the tracking tool Google Analytics

Type and purpose of processing

Provided you have given your consent, this website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited (Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland).

Google Analytics uses cookies to analyze your use of the website. The information collected is generally transmitted to and stored on a Google server in the USA.

Google Analytics has automatic IP address anonymization enabled by default. Because IP anonymization is activated on this website, your IP address will be shortened by Google within member states of the EU or EEA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. According to Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

During your visit to our website, your user behavior is recorded in the form of so-called events, such as:

  • Page views
  • Starting a session
  • Length of stay
  • User engagement
  • First visit to a website
  • Scrolls (when a visitor scrolls to the bottom of the page)
  • Clicks on external links
  • Viewed or clicked ads
  • Internal searches
  • Interaction with video content
  • Downloads
  • Language settings

The following additional information is collected:

  • Your approximate location (region)
  • Your IP address (in abbreviated form)
  • Technical information such as browser, internet provider, device and screen resolution
  • The source (referrer URL) of your visit (i.e., the website or advertising medium that led you to us)

Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html and under https://policies.google.com/?hl=de.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator.

Legal basis

The legal basis for this data processing is your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR.

Recipient

We use technical service providers for the operation and maintenance of our website and for the evaluation of cookies; these providers act as our data processors.

Another recipient of the data is Google Ireland Limited (Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland). Google Ireland Limited uses Google LLC in the USA (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) as a service provider.

Storage duration

The data we send, which is linked to cookies, will be automatically deleted after 12 months.

The maximum lifespan of Google Analytics cookies is two years. Data whose retention period has expired is automatically deleted once a month.

Third country transfer

Since Google's headquarters are in the USA, it cannot be ruled out that the data will be processed on Google servers in the USA. This poses a risk that your data could be processed by US authorities for control and surveillance purposes without you having any legal recourse. To ensure an adequate level of data protection, we have concluded EU Standard Contractual Clauses with Google, which can be viewed here: https://business.safety.google/adscontrollerterms/sccs/eu-c2c/

Revocation of consent

You can withdraw your consent at any time in the cookie settings for the future.

Furthermore, you can prevent tracking by Google Analytics on our website by... this link Click here. This will install an opt-out cookie on your device. This will prevent Google Analytics from collecting data for this website and this browser in the future, as long as the cookie remains installed in your browser.

Furthermore, you can prevent Google from collecting and processing data generated by the cookie relating to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link: Browser add-on to deactivate Google Analytics.

Cookies

A cookie is a small piece of data that is created when you visit a website and temporarily stored on your computer. If you visit the website again, your browser sends the previously received cookie back to the server. The server can then analyze the information obtained through this process. Cookies can, in particular, make navigating a website easier.

Detailed information about cookies, and which cookies are used on this website and for what purpose, can be accessed at any time in the cookie settings.

Deleting cookies

You can delete individual cookies or all cookies. You will also find information and instructions on how to delete cookies or block them from being stored in the first place. Depending on your browser provider, you can find the necessary information at the following links:

Additionally, you can prevent scripts from loading by default. NoScript allows JavaScript, Java, and other plugins to run only on trusted domains of your choice.

Information and instructions on how to edit this function can be obtained from your browser provider (e.g., for Mozilla Firefox: https://addons.mozilla.org/de/firefox/addon/noscript/).

Technically necessary cookies

Type and purpose of processing

We use cookies to make our website more user-friendly. Some elements of our website require that the requesting browser can be identified even after a page change.

The purpose of using technically necessary cookies is to simplify website use for users. Some functions of our website cannot be offered without the use of cookies. For these functions, it is necessary that the browser is recognized even after a page change.

We require cookies for the following applications:

An overview of the cookies used can be found in our cookie consent tool.

Legal basis and legitimate interest

Data processing is carried out solely on the basis of our legitimate interest in a user-friendly design of our website and in the documentation of consent pursuant to Art. 6 para. 1 lit. f GDPR in conjunction with a balancing of interests pursuant to §25 para. 2 TDDDG.

Recipient

Recipients of the data may include technical service providers who act as data processors for the operation and maintenance of our website.

Storage duration

Please refer to the cookie consent tool for information on the respective storage duration of the cookies.

Provision required or necessary

Providing the aforementioned personal data is neither legally nor contractually required. However, without this data, the service and functionality of our website cannot be guaranteed. Furthermore, individual services may be unavailable or restricted.

Contradiction

Please read the information about your right to object under Article 21 GDPR below.

Information about your right to object pursuant to Article 21 GDPR

Right to object on a case-by-case basis

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (f) of Article 6(1) of the GDPR (processing based on legitimate interests); this also applies to profiling based on those provisions as defined in Article 4(4) of the GDPR.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of establishing, exercising or defending legal claims.

Recipient of an objection

babywho

Changes to our privacy policy

We reserve the right to amend this privacy policy to ensure it always complies with current legal requirements or to reflect changes to our services, such as the introduction of new services. The new privacy policy will then apply to your next visit.

Questions about data protection

If you have any questions about data protection, please send us an email:
[email protected]

Copyright notice

This privacy policy was created with the help of activeMind AG – the experts for external data protection officer (Version #2024-10-25).

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